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7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

Andrew Sullivan bids farewell to blogging – Jan. 28, 2015

andrew sullivan

1. Google PageRank Google PageRank (PR) has long been a metric obsessed-over by the SEO industry. While many claim PageRank is useless, it isthe easiest and most definitive sign of a penalized domain. (If the PageRank is zero, the site is likely to have been penalized by Google.) PageRank is a number thats assigned by Google to sites that it indexes, ranging from zero to ten. The higher the number, the more trustworthy, authoritative, and credible the website. Matt Cutts has indicated that PageRank primarily considers the quantity (and quality) of incoming links to a site. The main challenge with measuring quality by PageRank is that Google updates PageRank infrequently (and its possible that well never see another PageRank update again ). Though I wouldnt focus singularly on PageRank as an indicator of a good website,I always use PR as part of my overall publisher assessment efforts. Basically, PR is good for getting a quick, at-a-glance viewof the authority and credibility of a website, while also allowing you to immediately determine if a website has a manual penalty applied to it. For these reasons, its the first metric I consider, but certainly not the only one.
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Sullivan touched on that decision in his farewell post on Wednesday, expressing gratitude to his readers. “You were there when it was just me and a tip jar for six years, and at Time, and at The Atlantic, and the Daily Beast, and then as an independent company,” he wrote. “When we asked you two years ago to catch us as we jumped into independence, you came through and then some.” The announcement made an immediate splash within the online community where Sullivan has thrived. Fellow blogger Dan Savage, a friend of Sullivan’s, tweeted that he will “miss the Dish.” Former CNN host Piers Morgan, a longtime Sullivan adversary, asserted that the announcement could only mean that the blogger’s digital venture has “been a disaster.” The Daily Dish’s self-reported revenue numbers dispute that. Last fall Sullivan said annual revenues were “bumping up against $1 million,” thanks largely to subscription revenue. The site currently has 30,000 subscribers. It is unclear what will become of the site, which has eight other editors. Sullivan said that auto-renewals and the pay-meter have been disabled for the time being, but he offered few other clues about the site’s future. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes.
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