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Will Sina Finally Stand Up To Baidu? –

Blogging Your Business: Multiple Markets, One Central Strategy – Yahoo Finance

As the Chinese Internet industry has developed, some of those boom-seeking investors have sought out the best players in the space, and for a long time SINA has been among the top contenders for long-term success. Yet recently, competition from Baidu and other aspiring Internet companies in China has weighed on SINA’s growth, and the stock has fallen dramatically even as Baidu’s shares have kept climbing. With SINA reporting third-quarter earnings Wednesday afternoon, shareholders want to see signs of a rebound for the company against its closest peers. SINA has worked hard at making the most of its growth opportunities, with the IPO of its Weibo micro-blogging site earlier this year still leaving SINA with substantial holdings in its future success. Yet SINA has had to deal with some controversy recently that has some questioning its ability to retain a leadership position in China’s Internet arena. Let’s take an early look at what’s been happening with SINA over the past quarter and what we’re likely to see in its report. Stats on SINA Source: Yahoo! Finance Can SINA start growing faster once again? Investors haven’t been entirely confident about SINA earnings in recent months, easing expectations downward for the third quarter and more dramatically downgraded their projections for profitability in 2015 by cutting their EPS outlook by more than a quarter.
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One Company, Multiple Websites. Each niche market would require its own website and blog. A disadvantage of this model is the time commitment that is recommended for maintaining the content on the blogs. This approach is doable if you have a team helping you with the strategy, but can prove difficult if you’re a solopreneur. One Website, Multiple Blogs. The challenge is to produce enough content to fulfill your blog strategy across each of the different blogs. This approach may be the most sensible for small business owners, but you will want to ensure that the other pages of your website support all of the niche markets comfortably. Logo – For further discussion on how choosing the right blog strategy can help you see measurable results from your efforts, view the latest article by Steve Lazuka, founder of Interact Media, on PR Newswire’s Small Business Toolkit: PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here . You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire PR Newswire ( ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content– from rich media to online video to multimedia– and then distribute content and measure results across traditional, digital, mobile and social channels.
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