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Blogging 101: Traffic Generation For Blogs On A Budget | Sej

Best Practices for C-Suite Blogging

Theres a post on the Keyword Eye blog that goes into a little more detail about this feature -you give it a read here . My approach, on a basic level, is to pull off a list of broad topics that are related to your niche and then plug them into the Question Finder. From here you can start creating content focused around them to drive through organic search traffic over time. This is exactly what I did with my travel blog and the results were a dramatic and sustained growth in traffic. Heres a small snapshot of my Webmaster Tools from the past couple of weeks: Screenshot taken 11/06/2014 of As you can see, the vast majority of these search terms that are bringing through traffic to the blog are very specific, long-tail queries. Extra Reading: I recorded a full review and tutorial of Keyword Eye last year that goes into some of the other features of the tool. One thing to note is that theres been a TON of new features added, but this should give you an insight into what else it can do. Social Media Scheduling I cant stress the importance of growing a social media following enough. For bloggers, its a hugely powerful resource to have when youre looking to build traffic to your content.
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buffer schedule Blogging 101: Traffic Generation for Blogs on a Budget

And when it comes to social media and corporate blogging, it turns out that father does know best. According to Media Bistro , Four out of five employees (81 percent) believe that CEOs who engage on social media are better equipped to lead companies in the modern world, and 82 percent of customers are more likely to trust a company whose CEO and leadership team are active on these channels. The same 2012 survey, conducted by BRANDfog , also found that corporate blogging and other social media activities led to better communication, improved brand image, more transparency, and improved company morale. With so many benefits for a relatively small investment of time and effort, why are some C-suite executives still so resistant to social media? There seem to be a few reasons why CEOs arent blogging, but they come down to two basic issues: fear and uncertainty. Hardly a week goes by without a high-profile social media gaffe , and that can make a lot of corporate leaders nervous about newfangled Web 2.0 technology. The fear of making a costly blunder is legitimate, which is why its important to coordinate with other departments within your organization before you launch your blog or Twitter account. Because its not always clear how a social media presence impacts the bottom line, many CEOs (and especially CFOs) may be reluctant to get on board. However, MDG Advertising put together a handy infographic showing the potential ROI for corporate social media that may change minds in the C-suite. David Amerland, writing for Forbes , recommends that CEOs embrace their new role as the public face of their company. Dont ignore it because you dont understand it, he cautions, and dont outsource it to people that understand it only slightly more. Amerland uses Richard Branson as an example of the best use of social media by a corporate leader; the charismatic founder of the Virgin Group brings his boundless energy and adventurous spirit into everything he doesincluding his Twitter account.
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