iPad in your kitchen

Resolve Market Research recently conducted an online survey of 406 people in the U.S to examine the spending habits and attitudes of current and potential owners of  iPad, smartphone, e-reader, or portable game devices. In a nutshell; entertainment, convenience and the Apple’s cool factor are the prevailing reasons consumers wanting iPad.

For iPad owners and would be owners:

  • Sixty (60%) percent see the tablet as most enjoyable for playing games which resulted to thirty-eight (38%) percent won’t be buying portable game console after picking up an iPad.
  • An unpleasant trend for portable gaming console providers as consumers spend lot of time playing casual games on their iPads.
  • Fifty (50%) percent say they won’t purchase a dedicated e-reader after bringing home Apple’s tablet.

Resolve Market Research believes Apple’s ad campaign showing people using the tablet in “casual and comfortable” places influences how iPad is being used. Sixty-eight percent (68%) use it on the couch, 40 percent in bed, while 31 percent at the porch.

For those who have no plans to own an iPad, 54 percent said they see the device as unnecessary, 46 percent believe it’s too expensive, 17 percent cited the required subscription fee for 3G coverage as a negative, and 16 percent said it duplicates functions of other devices they already own.

The survey ran from June 5 to June 10.

According to Gizmodo and Engadget, a number of  iPhone 4 owners have complained of erratic wireless signal strength or even disappearing signal when the iPhone 4 is held in a certain way, usually with the left hand.

In a statement, Apple said: “Gripping any mobile phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone”.

“If you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases.”

Shaw Wu, an analyst at Kaufman Bros. LP in San Francisco agreed. “Most users have a case anyway to protect their iPhone,” he said in a report. He recommends buying Apple stock. “In the worst case, Apple provides a discount on the iPhone 4 bumper case or includes one for free with an iPhone 4 purchase”.

The new iPhone is thinner, faster and more powerful than previous versions, with a better display and improved battery life.

iPhone 4 in Stores


The iPhone 4 is now in Japan, France, Germany and the U.K.


The iPhone 4 is enclosed in a handsome and thin stainless steel and glass design. The glass is chemically strengthened to be 20 times stiffer and 30 times harder than plastic. Powered by an A4 processor, the power-efficient chip used in the iPad.



Retina display with very high pixel density, 960-by-640 resolution makes  everything you see and do on iPhone 4 alive – only 22% fewer pixels than iPad. Text in books, web pages, and email is crisp at any size. Images in movies and photos are stunning at almost any angle. The number of pixels in iPhone 4 are 4 times more in the same 3.5-inch screen on earlier iPhone models!

iPhone 4 introduces a whole new way of multitasking. Third-party apps can be switched between them instantly without slowing down the performance of the foreground app or draining the battery.


The iPhone 4 sports a 5-megapixel autofocus camera with a 5x digital zoom and an LED flash. HD video recording (720p) with up to 30 frames per second with audio. The Front-facing camera makes it a snap to capture self-portraits without flipping the device around.

iBooks

Apple introduced iBooks with the iPad. Its virtual iBookstore is brought to the iPhone through iOS 4. Flip pages by tapping a page or dragging the upper right or bottom right edges of a page; pages curl like a real book. You can sync bookmarks, notes and your place in a book with your copies of the book on an iPad.

Battery: It’s Larger

Apple improved the battery life on the iPhone 4 with larger battery. We’ll get up to seven hours of talk time on the 3G network compared with five hours on the 3GS. You’ll get up to six hours of Internet use on 3G or up to 10 hours on Wi-Fi, each an hour improvement over the 3GS. Video playback of up to 10 hours and audio playback of up to 40 hours are rated the same.

Other Notable Features

Peak transfer speeds, on the quad-band HSDPA/HSUPA network should reach 7.2 mbps down, and 5.8 mbps up, theoretically.

Another incredibly cool feature is the addition of a 3-axis gyroscope. 6-axis motion sensing will open up an entirely new world.

Proximity will allow display dimming and auto-answer.  A compass and ambient light sensors are also integrated.

Photo and video geotagging.

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Iphone OS 4 (iOS 4) Facts

Apple quietly rolled its iOS 4; formerly named iPhone OS 4 on Monday. The upgrade introduces several key features such as multitasking, a unified inbox for e-mail and the ability to group apps into folders.

The development teams at Apple have delivered, among other things, limited multitasking for third-party applications, better application sorting and management, and improved e-mail functions which  makes using the iPhone a much more polished experience without sacrificing battery life.

The fourth iteration of the iPhone’s OS is supported by the iPhone 4, last year’s iPhone 3GS  and to a lesser extent, the iPhone 3G that arrived in 2008. Recent iPod touch models are also supported. However, original iPhone from 2007 and the first iPod touch does not support the iOS 4.

The multitasking services include:

  • background audio, which means users can play music from Pandora in the background while using other apps;
  • background voice-over-IP  for so Skype users to remain on their call even if they switch to other apps;
  • background location, which allows apps that use GPS to track where you are;
  • push notifications, which were first introduced in last year’s iPhone 3 OS;
  • local notifications, a service that can track and alert application events without relying on Apple’s push notification servers;
  • task finishing, so uploading photos to Flickr isn’t interrupted just because you switch to another app; and
  • Fast app switching, quickly saves app’s current state when you switch away to something else — and brings it right back to where you left off when the app is relaunched.

To aid in switching to other apps quickly, a double-tap of the Home button calls up an app switcher, featuring the four most recently used apps.

A swipe on the touchscreen to the right right reveals audio controls and a screen rotation lock; a swipe to the left reveals more recently-used applications. Tapping and holding allows you to manually kill running apps, if you’re so inclined.

With iOS 4, applications can be organized in folders, each of which can hold 12 apps an dup to 2160 apps if you utilize all of the folder space.

One addition that would make this even better: an option to password protect folders; certain data on the device couldn’t be readily accessed by anyone.

Exchange 2010 now works with iOS 4, and the iPhone now can sync calendar, contacts and e-mail with more than one Exchange account.

Security has improved as well, as the iPhone now uses the device’s passcode as an encryption key. Also of note, iOS 4 allows enterprises to securely host and distribute in-house apps over the air without forcing users to connect with iTunes on their host computers. Another notable feature for enterprise users: support for SSL VPN security.

Mail now supports e-mail threads, storing e-mails with similar subject lines in a unified list, allowing for better conversation tracking.  The Mail app now supports a Unified Inbox, allowing you to keep track of all of your e-mail inboxes in a central location.



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Apple’s Steve Jobs announced iPhone OS 4 that supports multitasking and advertising  this summer. The iPhone OS, including the new iAd advertising platform will be available on the iPad this fall. The new OS includes ability to multitask, organize iPhone apps into folders, enhanced mail functions and new features for business users. A game center and the advertising program to be introduced later this year .

The software escalates Apple’s rivalry with Google Inc. for customers and application developers at a time when demand for smartphones is outpacing orders for personal computers. Since the iPhone’s introduction in 2007, customers and developers have criticized its inability to run more than one third-party program at the same time, a feature Google’s phones already have.

The iAd platform is intended to give developers a new way to profit from their programs. “These developers have to find a way to make money, and we’d like to help them,” Jobs said. The ads will run within the apps, rather than taking users to a separate destination when they click on an ad link, and developers will receive an “industry-standard 60 percent” share of the ad revenue. “This is a ‘help our developers make money’ scheme so they can survive and yet keep the price of their apps reasonable,” he added.

The iAd is “a very direct challenge to Google’s dominance in online advertising, moving ads from outside to the inside of applications,” said Michael Obuchowski, chief investment officer for First Empire Asset Management Inc. in Hauppauge, New York.

The revised iPhone software probably will be a precursor to a new device, according to Gene Munster, an analyst at Piper Jaffray & Co. in Minneapolis. Apple, which updated the iPhone in July 2008 and then again in June 2009, will likely release a new version this summer that’s smaller than the current 3GS models, he said.

Jobs said Apple has sold more than 85 million units of the iPhone and the iPod Touch media player combined, with iPhone sales alone topping 50 million. Shipments of those two devices combined will reach 100 million by the summer, he said. There are about 185,000 apps for the iPhone and 3,500 for the iPad.

IPhone users have downloaded more than 4 billion apps, he said, while iPad users have downloaded 3.5 million.

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